An IP strategy supporting your business goals. To create competitive advantages.
With a clear strategy for your intellectual property assets, you can avoid reactive decision-making. Instead, you can move forward with confidence, knowing you are making the right moves – decisions that align seamlessly with your overall business strategy.
We transform legal technicalities into a core commercial asset.
Intellectual property can easily feel like a heavy cost item or a growing stack of paperwork. To us, an IP strategy is something entirely different. It is your playbook for capturing market share, strengthening your position, and building long-term enterprise value.
By looking beyond individual patent applications and trademark registrations to focus on the bigger picture, we ensure your ideas are not merely protected, but actively driving your bottom line. A strong strategy gives you control and confidence in future decisions. It reassures investors, enables bold market expansion, and keeps competitors at a safe distance.
We help you establish a cohesive framework where your IP assets directly support your business objectives, whether you aim to scale rapidly, license your technology, or maximize value ahead of an exit.
Your IP strategy can serve many purposes. Their relative importance depends entirely on your business.
To us, developing an IP strategy is about gaining a deep, fundamental understanding of your operations. Through collaborative discussions, we leave no stone unturned, shedding light on the critical IP decisions that directly drive your success. From high-growth scale-ups to large corporate groups, we build tailored strategies designed for where you are and where you are going.
Offensive
Your IP strategy can be deployed offensively to increase company valuation or generate revenue, for instance, by building a robust IP portfolio that creates high barriers to entry for competitors.
Defensive
A defensive purpose for your IP-strategy can be about securing the right to use your own intangible assets. This includes, among other things, aspects related to Freedom-to-Operate.
Strategic positioning
Your IP can be used to strategically position your brand in the market. Proactive IP management signals innovation and industry leadership to customers, competitors, and potential talent.
Cost and risk minimisation
If you work proactively and strategically with your IP, you can reduce risks and costs in the long run and avoid expensive and resource-demanding processes at a later stage.
We love figuring out how you can use your IP to meet and support your business goals.
You are more than welcome to get in touch with one of our experts for an initial chat about how we can help you maximize the value of your ideas.
Maja Modigh
CEO
Jakob Broman
Head of Design European Patent Attorney European Design Attorney
Maria Frödin
Attorney at Law UPC Representative
Get in touch with us and we will outline a plan for you.
Do you know what IP you actually have in your company? As part of an IP strategy, we help you inventory your intangible assets and identify hidden values or critical gaps in your protection.
Our Approach: From Initial Contact to Commercial Value
From our experience, it is straightforward: the best strategies are not born out of templates or form-filling, but through real discussions around a table. We thrive on meetings where we dive deep into your operations, challenge your perspective, and work together to leave no stone unturned in identifying where your greatest opportunities lie. While this requires a small investment of your time and engagement, past experience shows these discussions are every bit as valuable for you as they are for us.
Early in the process, we join you for a dedicated workshop to examine your business model and long-term targets. This is where we gain a genuine understanding of your strategic direction. Guided by your commercial goals, we examine various IP considerations and evaluate potential routes – it is through these conversations that we discover the unique angles needed to ensure your IP actively drives your business strategy.
As part of our joint review, we perform a thorough current-state audit to map out your existing IP: What assets do you currently hold? Are they protected, and how? Who holds legal ownership? What does your contract portfolio look like? We complement this with an external market analysis to chart the broader IP landscape, identifying potential opportunities, freedom-to-operate constraints, and strategic positioning options for your market.
Building on our findings, we formulate a actionable IP strategy that defines how you manage everything from inventions and trademarks to trade secrets and key agreements. This is no shelfware – it is a pragmatic roadmap prioritizing what to protect, where in the world to execute, and how to manage your rights over time.
A strategy is only as effective as its execution. We stand ready to help you put your roadmap into action: from patent filings and contract drafting to embedding internal operating routines. To ensure long-term alignment with your evolving business goals, we also recommend reviewing the strategy on an annual basis.
We answer common questions about IP strategies.
Are you managing your IP in isolation from your core business objectives? We help you seamlessly integrate your IP strategy with your commercial roadmap.
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"Komplicerade och tidskrävande ärenden som patent och varumärken, kräver stor kompetens, snabbhet och förståelse för kundens behov. Hansson Thyresson lever verkligen upp till detta och vi har ett väldigt konstruktivt samarbete tillsammans."Håkan Jacobsson, PEAB Asfalt
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"Hansson Thyressons engagemang och förmåga att förutse våra behov har skapat starka band och vi gillar deras sätt att hjälpa till och erbjuda sin expertis på ett balanserat sätt. Det handlar mycket om ett förebyggande juridiskt varumärkesarbete och där har deras proaktivitet verkligen gett oss direkta värden. Och den här öppna dialogen som vi har är jätteviktigt för oss."Göran Sjöberg, VD, Hörby Bruk
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"Vi har samarbetat med Hansson Thyresson i flera år och är mycket nöjda med både arbetets kvalitet och de personer vi haft kontakt med. Samarbetet har varit brett - från utformning av en långsiktig IP-strategi, hjälp med avtal, varumärkesskydd samt patent. Arbetet har varit av avgörande betydelse för att skydda vår immateriella egendom och för att tydligt påvisa vårt teknologiska försprång gentemot både investerare och kunder."Tarras Delin, VD, Catator
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"Hansson Thyresson besitter ett stort kunnande inom de immaterialrättsliga områdena och ger oss en högklassig service med kundrelationen i fokus. Vi är glada att ha dem som vår samarbetspartner på koncernnivå."Stefan Persson, CEO, Sandberg Development
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"Vi vill inte samla på svaga patent. Det gäller att göra sin hemläxa, våga prioritera och hela tiden anpassa strategin till affären. Där har Hansson Thyresson varit ett värdefullt bollplank och känns nästan som en kollega till oss."Tobias Hörngren, GAIM
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"Hansson Thyresson är en mycket uppskattad partner i vårt IP-arbete. De kombinerar hög kompetens med ett proaktivt arbetssätt, och är alltid snabba på att förstå våra behov, återkoppla och bidra med värdefulla insikter. Vi upplever att vi har ett samarbete som stärker vår innovationskraft, skyddar våra värden och position, och bidrar till vår långsiktiga konkurrenskraft."André Carlsson, VD, Watersprint
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"Hansson Thyresson har varit en viktig del i vår globala expansion som snabbväxande företag. De förmedlar en stor kunskap inom området och deras varumärkesrådgivning ger oss en trygghet i vår expansion, där vi i stället kan fokusera på just det vi är bra på."Marcus Wennmo, VD och grundare, Eletive AB
